The park's main entrance featuring a cluster of motion picture soundstages, each of which house theme park attractions or actual film and television studios. Production Central is home to two Shrek themed attractions. The first is Shrek 4-D which takes guests on a journey that occurs between the first and second Shrek films. The second attraction is Donkey's Photo Finish where guests can interact with the stars of Shrek in a character meet and greet.
Jimmy Neutron's Nicktoon Blast is a motion simulator ride featuring various Nickelodeon characters, such as Jimmy Neutron, SpongeBob SquarePants, the Rugrats and the Fairly Oddparents. In 2009 two new attractions opened in Production Central. The Universal Music Plaza Stage is a recreation of the famous Hollywood Bowl and provides a permanent stage for live concerts during the park's Mardi Gras, Rock the Universe, Summer Concert Series and Universal Holidays events. The second attraction to open in the area in 2009 was Hollywood Rip, Ride, Rockit. The roller coaster offers a complete experience with a custom soundtrack and the ability to upload a video of your experience to the internet.
The area is also home to a variety of dining outlets and merchandise shops.
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