Located in the Universal Studios Florida theme park, The Wizarding World of Harry Potter - Diagon Alley features shops, dining experiences and the exciting next generation thrill ride, Harry Potter and the Escape from Gringotts. The new immersive area doubles the size of the sweeping land already found at Universal’s Islands of Adventure, expanding the spectacularly themed environment across both Universal theme parks.

The Wizarding World of Harry Potter

Guests can enjoy new experiences and places found in and around London in the Harry Potter books and films. You will see the Knight Bus as you stroll through London, walk the streets of Diagon Alley and explore iconic shops like Weasleys’ Wizard Wheezes, dine in the Leaky Cauldron, and embark on a thrilling adventure through the Gringotts bank vaults. 

The Wizarding World of Harry Potter

Guests are also be able to board the Hogwarts Express and enjoy a unique journey as they travel between London's Kings Cross Station in Universal Studios Florida and Hogsmeade Station in Universal's Islands of Adventure.

The Wizarding World of Harry Potter

Explore some of Diagon Alley’s famous shops, including:

  • Witness the magical experience of a wand choosing a wizard at Ollivanders, one of the wizarding world’s premier wand shops.
  • Weasleys’ Wizard Wheezes, a vibrant shop featuring novelty items, magical jokes, and toys inspired by the books and films that will amaze the mischievous child in everyone
  • Madam Malkin’s Robes for All Occasions, where guests will find a variety of wizardwear from Hogwarts school uniform ties, scarves and jumpers, to authentic wizard’s robes and character costumes
  • Magical Menagerie, which features a collection of plush animals, such as owls and Hippogriffs
  • Wiseacre’s Wizarding Equipment, where guests can grab wizarding essentials such as telescopes, binoculars, armillary spheres, compasses, magnifying glasses and hourglasses
  • Quality Quidditch Supplies, offering a wide assortment of apparel and equipment including Quidditch sweaters, brooms, Golden Snitches, Bludgers, Bludger bats, Quaffles and more
  • Scribbulus, featuring authentic writing implements and products such as feather quills, ink and inkwells, bookmarks, journals, parchment paper, seals, stationery sets and postcards
  • Enjoy traditional British fare that includes favorite dishes such as fish and chips, bangers and mash and more at the Leaky Cauldron
  • Visit Florean Fortescue’s Ice-Cream Parlour for frozen treats in a variety of tantalizing and unique flavors such as strawberry-and-peanut-butter ice-cream and many others

Discover the darker side of magic in Knockturn Alley, the darkest of dark places that features Borgin and Burkes – a shop specializing in the Dark Arts that will offer a wide variety of Dark objects, such as Death Eater masks, skulls, and other sinister items.


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