Six Flags St. Louis has officially announced its new name: Mid America Adventure. The Missouri based theme park revealed the rebranding alongside an updated logo and brand identity, which honours its 55 year history in the heart of the Midwest whilst celebrating its diverse collection of rides and attractions.
A New Era Under Enchanted Parks
The change follows the park being acquired earlier this year by the Enchanted Parks family of theme parks. Danny Snider, park president of Mid America Adventure, expressed enthusiasm for the transition. "We are excited about the changes and new opportunities that are ahead for us," Snider said. "Now, with the rollout of our new name, we look forward to continuing our history and tradition of providing families with safe, clean fun visits to this park so that they can make lasting memories together."
James Harhi, chief executive officer of Enchanted Parks, noted that the rebranding is the next step in their ongoing investment in the park and the local community. Harhi reaffirmed the company's commitment to providing quality experiences and building on the park's legacy as a premier destination for thrills.
2027 Season Passes Now on Sale
Alongside the new name, Mid America Adventure has launched its 2027 season pass programme. Visitors can choose between two tiers: the Hero Season Pass and the Legend Season Pass. Both options include admission to the theme park and the 12 acre Hurricane Harbor water park, complimentary general parking, and in park discounts. Guests also have the option to purchase a 10 meal package. The 2027 passes, starting at just $75, are valid for the remainder of the 2026 operating season.
Autumn Scares with Fright Fest and Boo Fest
This immediate validity allows pass holders to enjoy the park's upcoming autumn favourite events. Fright Fest and Boo Fest are set to return on Saturday 12 September and will run on select days until Sunday 1 November. These events promise a mix of daytime Halloween themed family fun and nighttime immersive experiences featuring live shows, haunted houses, and hundreds of scare actors.
Continuing a 55 Year Legacy
Originally opened in 1971, the park is home to 10 roller coasters and a dedicated children's section. With its new identity under Enchanted Parks, Mid America Adventure aims to solidify its status as a must-visit destination for theme park fans across the state.
