Hard Rock Hotel at Universal Orlando joins Hard Rock International’s multifaceted PINKTOBER™ campaign and rocks out for the cause during Velvet Sessions, the hotel’s monthly rock ‘n’ roll cocktail party and lobby concert. Better Than Ezra will perform in the lobby on Thursday, September 30th to kick off the month-long event that raises awareness and funds for breast cancer research.
“We’re thrilled to have Better Than Ezra kicking off our PINKTOBER celebrations here in Orlando,” says Hard Rock Hotel General Manager Carlton Hudson. “They share Hard Rock’s mission of uniting the power of music with the power of community in a socially responsible way.”
Hard Rock Hotel at Universal Orlando’s Velvet Sessions event is the first of many PINKTOBER initiatives. From late September through October, select rooms at the hotel will be outfitted with pink sheets and pink pillow cases. Each night the room is rented during the campaign, the hotel will donate 25 percent of the room rate to The Breast Cancer Research Foundation.
There are many ways to support Hard Rock’s PINKTOBER campaign in Orlando:
- Book a stay at Hard Rock Hotel at Universal Orlando any time from Oct. 1 – 31 and request a Pink sheets room at check-in. (www.hardrockhotelorlando.com)
- Visit Hard Rock Hotel at Universal Orlando, Hard Rock Cafe at Universal’s CityWalk or www.hardrock.com during PINKTOBER and purchase limited-edition apparel and accessories. A portion of the proceeds from the sale of all PINKTOBER merchandise goes directly to breast cancer research.
