The new identity was officially revealed during The Awakening at an exclusive Fright Fest event for Season Pass Holders. Formerly known as Six Flags Great Escape, the park's new updated branding brings together recognizable elements of its Storytown USA roots, its scenic mountain setting, and generations of family fun.
The resort was originally opened in 1954 as Storytown USA before being acquired by Premier Parks (later Six Flags) in 1996. It adopted the Six Flags brand in 2019 as Six Flags Great Escape and Hurricane Harbor. Following the park's acquisition by EPR Properties in early 2026, operation of the resort transitioned to Enchanted Parks, and the park returned to its core identity as simply Great Escape.










